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Turn viewers into buyers
by Jeanette Fisher
Home sellers who wish to market their property in development
neighborhoods face tough challenges. All the houses look similar.
All the houses sell for amounts in the same price range. The
market -- whether it's a hot sellers' market or a cool buyers'
market -- largely determines the price, purchase terms, and
length of time to sell.
How do you make your home stand out from the crowd? How can you
turn your property into a "hot" sale, even if the market's
lukewarm? Remember the "Three M's" and apply these Design
Psychology strategies as you stage your home for sale:
1. Magnetism. Because most buyers won't even get out of their
car unless a home shows promise, create an exciting exterior that
draws prospective buyers to your home. Place an interesting focal
point in your front yard, such as a water fountain, a large urn,
or a beautiful tree. Enhance your walkway with enticing plants or
light fixtures that clearly mark the path to the front door. Use
color psychology to either paint your front door or its framework
a happy, inviting color, such as Sherwin William's Torchlight
(golden wheat) or Rose Tan.
2. Mystery. Most home searchers only spend three to four minutes
looking at the average home. Enchant with mystery as soon as the
prospects enter your home. Make the buyer take a second look by
using Design Psychology lighting tricks. Place a palm tree so
that it partially blocks the view of the hallway. Uplight the
palm tree with a canister light that casts captivating shadows
on the walls and ceiling.
3. Memory. Home shoppers look at many houses in a row. Your goal
is to get the buyers to remember your home above all others.
Design psychology can help you do this. Think about your buyers'
dream: they want a lifestyle --not just a house. Make your buyers
believe that if they choose your home, they will have the
privilege and right to take a nap in that "fantastic garden
hammock," read a great book in your private reading nook, or
cook a delicious meal in your gourmet kitchen.
Turn heads with your enticing home. Turn viewers into buyers.
Turn your typical development home into a buyers' dream home
using home staging methods that create a lifestyle delight.
Professor Jeanette Fisher, author of Doghouse to Dollhouse
for Dollars, Joy to the Home, and other books teaches Real
Estate Investing and Design Psychology. For more articles,
tips, reports, and newsletters, see http://www.doghousetodollhousefordollars.com/
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